Gives me the choice I need to use the best application, not the application that does the most. Network extends, feeds the ecosystem, and everyone wins.
“Social selling is a little different. I still want to give you something in exchange for money as often as I can, but how I do that has changed into a conversation. Instead of just convincing you that what I have is better than the other guy, I want you to become part of the experience, not just the transaction.
Wait, I want you involved in my sales and not just as a customer?
Most people use social media because they have something they want to say, and they want to be heard by as many people as they can. For some, social media is also about ego, why else would anyone care about a Klout score? A smart social salesperson recognizes both of those aspects of social media and uses it to get more sales.”
Great event tonight, hosted by Graze; thought it measured the pulse of practical data science in many organisations. Thank you for allowing me on the panel.
Couple of things I found interesting:
- wasn’t as technical as I expected;
- many companies still focused on BI as the primary use of data;
- customer experience and personalisation still not easy and not really happening in the mainstream.
Social data is interesting to many but seems many other data sources still to get right. Maybe the cost benefit of analysing and integrating social data isn’t good enough yet?
Looking forward to the next one!
“The Internet, at its core, is a marketplace that, over time, removes the need for the middleman. That is very good news for the talent that has been giving up a fairly large part of its value to all of the toll takers in between them and their end customers.”
“…But there is another aspect to the Internet that is not so comforting. And that is that the Internet is a network and the dominant platforms enjoy network effects that, over time, lead to dominant monopolies.”
Closing quote from the book ‘Moonwalking with Einstein: The Art and Science of Remembering Everything‘ by Joshua Foer (2011). To describe it as a self help book about improving one’s memory is to miss the point. Well written, engaging, funny. A highly recommended read.
In support of training one’s mind to be better at memory versus the ease and accessibility of ‘external’ memories: the tools we have around us and rely on heavily each day (post its, diaries, smartphones):
“How we perceive the world and how we act in it are products of how and what we remember. We’re all just a bundle of habits shaped by our memories. And to the extent that we control our lives, we do so by gradually altering those habits, which is to say the networks of our memory. No lasting joke, invention, insight or work of art was ever produced by an external memory. Not yet at least. Our ability to find humour in the world, to make connections between previously unconnected notions, to create new ideas, to share in common culture: all these essentially human acts depend on memory. Now more than ever, as the role of memory in our culture erodes at a faster pace than ever before, we need to cultivate our ability to remember. Our memories make us who we are. They are the seat of our values and the source of our character.”
So why do brands and companies spend hours endlessly trying to segment and target them?
Time to replace expensive and wasteful marketing campaigns with decent social customer service.
Individual engagement between real people. Surely that’s better for everyone?
Is some ways, Africa is the future.
62% of contact centre decision makers believe they will lose ground if they don’t adopt social customer service technology into customer service operations. Read our report here