This Site is a cornucopia of information and opinion about working in an online business. The title gives you a clue to my philosophy: keep testing, repeat what works, change the rest.
My name is David Stobs-Stobart. My first computer was a Commodore 64 and, since the late 1980′s, I can’t remember life without computers. Throughout the growth of the internet, I have been enthralled at the possibilities and excitement of the new ideas that have emerged at such exciting speed. The rewiring of ‘how we do things’ online has been and continues to be intoxicating. I love how the internet and business work together.
This intersection of the internet and business is where I’ve lived and worked in various roles, from analyst to manager to product director. Always close to the operations of the business. Always close to the user experience of the product. Always close to the vast amount of data and analytics we use to keep growing.
At each turn of the road, like most people, I think of ways in which to improve over the last endeavour. Sometimes successfully and sometimes not. This experience tends to grow on you until you feel a compunction to write things down. And with that ‘Test, Repeat’ was born. This Site’s coverage is broad and that’s just the way I like it.
Welcome to the fun.
My 5-Point Summary About Legal Things and Privacy Issues
- Personal opinion’s expressed in posts are my own. They don’t reflect the opinion of any person or organisation to whom I may be affiliated, or have been affiliated in the past.
- I see my purpose as interpreting and threading together news and developments with the objective of being more successful in conducting business online. If I cover news and research items, chances are they have been published by someone else already and I’m including them here because I think it’s important. This is not a news site and I’ll happily refer you to my sources if any of the items contain errors of any kind. I will always attribute work done by others.
- If I get something wrong, let me know. I’d rather you left your lawyers alone in their nice expensive offices.
- Most importantly, don’t make commercial decisions relying on information produced or re-produced here. If you’re inspired to do something with your own business and it’s going to cost you money, time or reputation – do some due diligence first and take full responsibility for your actions. I assume no liability for anyone’s ignorance, incompetence or misfortune.