• Welcome!

    The theme is the intersection between technology and business. Often about customer experience. You won't find code snippets. Nor will you find economic forecasts. I make decisions for a living.

  • Writing

    My own writing, research and opinion about product management and design in the online world of customer experience and customer engagement. More?

  • Scrap

    Short posts, pictures, quotes and comments on anything and everything. More observation than critical thinking. More?

How much detail?

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At Conversocial, we try hard to ensure a quick pace of product development. That means releasing code many times a week. One of the challenges in such a fast-pace environment is how to keep your eyes on executing the strategy but still up to speed on the details at a pixel-level.

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I disagree with the ‘final picture’, but I like the question

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From a post ‘Be Very Afraid, what happens when marketing runs customer service‘ from Luke Brynley-Jones (June 12, 2014)

“…the final picture of social customer engagement is likely to be a single, customer-facing team headed by the richest, most aggressive and ambitious department in any organisation: aka Marketing. If that were to happen today, for most organisations it would make for a decidedly ugly picture – the majority of marketeers have never set foot in a contact centre and most contact centre agents have no idea when the next marketing campaign is going out – but it’s where we need to go.”

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Product Management in the Enterprise Space

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I was recently forwarded by @spark911uk an old post on prioritising what to build into a product (recommended read from Joelle Steiniger, Dec 11 2013, here).

The post is a great case study for any product manager: it’s the lesson about limiting choice so you don’t end up catering for endless flexibility. Focus on the problem, not the person. I completely agree. And that makes picking the right people to listen to key in the early stages of customer validation.

There is in my opinion a difference between B2B enterprise world and B2C consumer world.
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